Market & Development Drivers

Explosive Population Momentum

• Forsyth County added +2.7% population in 2023 (now ±260,000 residents) with a median household income of ±$138,000—the highest in Georgia outside the core metro.
• Long-range forecasts call for a 79% surge in residents between 2020–2050—fuel that will double-down on daily traffic, rooftops, and spending power.

Top-Tier Demographics

• County-wide home values approach $494K, supporting strong disposable income for destination retail, dining, and services.
• Forsyth County Schools rank #3 in Georgia (A+ Niche rating), attracting continual family in-migration and stability.

Strategic Transportation Upgrades

• Sites front State Route 369 (Matt Hwy)—recently widened to four lanes—with a new full interchange at GA-400 (Exit 18).
• Bridge improvements finishing 2024–25 eliminate the former at-grade bottleneck and put the corridor ~35 minutes to Atlanta’s I-285.

Immediate Retail Demand Drivers

• Publix-anchored Matt Town Center (81,077 SF, delivered 2020) is directly across from two of the parcels—drawing daily traffic and co-tenants like Dunkin’, Domino’s, Subway, and Reveille Café.
• Nearby rooftops: ±3,000 homes approved or under construction within a 3-mile ring (post-2022 Forsyth permitting), translating to ±9,000 new residents over the next 24 months.

County-Wide Development Tailwinds

• Forsyth consistently ranks a Top-10 “Best County to Do Business” in Georgia; Forward Forsyth incentives have captured HQ relocations (e.g., Alimera Sciences to 370M Halcyon).
• County courting “The Gathering” ($2B mixed-use/NHL arena) projecting ~9,900 permanent jobs & ~$272M annual spend county-wide.

Flexible Zoning & Limited Supply

• West Forsyth is the last major green-field corridor inside the Atlanta MSA with County support for commercial, QSR, medical-office and neighborhood mixed-use along GA-369.
• Competing entitled sites are scarce; most frontage tracts are already under contract or built out.

Investment Highlights